There is no such thing as controlled market forces.
Did you know that - as a CEO/MD of a company you are LEGALLY bound to make as much money as you can for the shareholders AT ANY COST.
So all this talk of environmental friendliness, safety for users (famous with GM and its cost benefit analysis of 50 deaths to 5 million cars, when placing the fuel drum closer to the bumper - sure you will need to pay 4 million in settlements, but will make 9 from the cost saving) etc is rubbish, the company cares nothing for anything but profit.
Therefore, the only way a "controlled market force" will happen, is when its too late and the consumer (meaning the MAJORITY of consumers) makes a decision not to purchase on moral or scientific grounds. The only time a consumer will make that decision is when there lives are DIRECTLY affected by the issues - in the case of global climate, that will be FAR too late.
So shove your "controlled market forces" up your jacksie my love. Until a MD is legally allowed to cut profits in favour of corporate responsibility, it's just not going to work.
In a nutshell, the corporation CANNOT give any funds towards any moral duty , unless it is profitable. Sure, an MD can do it out of his own pocket, but thats peanuts compared to the profits of the corporation.
The corporation is raping the world for profits at the moment and unfortuanately, as long as people have their fast cars, fast women and I-Pods, they are not going to give a shit about the consequences for future generations - therefore they will not make the corporations less profitable, therefore we are b0rked mate, b0rked. Since the Corporation now owns the governments (see WTC, see Globalisation, see decline of rights, taxes etc in the western world to stop companies relocating, see the exploitation of workers by nearly EVERY high street clothes company, in far eastern countries and india... etc etc etc)
yeah great control of the worlds resources hey, with SUV's unrestricted here in Canada and the US that guzzle more fuel than you would ever believe, or Coke and its manufacture of cans that cost 11 litres of fuel EACH 6 pack)
There you go Wozzy baby, hows that

See me looking beautiful on my journey across Australiasia at www.jdt-downunder.fotopic.net or Canada at www.garyjones.fotopic.net
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